OBJECTIVE
To obtain a management position within a Fine college of Arts and Communications, PR Firm, company or freelance in writting, where I can utilize my specialized skills and abilities toward a PR, strategic planning, creative writting and messaging career with growth potential in American or Hispanic markets.
SUMMARY
OF QUALIFICATIONS
Within my years of employment I have gained experience
in the following: Writting,
Public
Relations, Crisis Management, Marketing, Corporate Communications, Event
Organization, Corporate Image Strategy , Media Management, Advertisement,
Graphic Design, Brand building, Corporate Citizenship, Product Launching, Social
Marketing, Community Management, Web Messaging, Television Production and
teaching.
TECHNICAL
EXPERTISE
Microsoft Windows 95/98/NT, Microsoft Office
Professional & XP, Internet and Intranet email. Social Media. Social marketing, Web concept and producing.
Basic knowledge in TV editing, writting, production and postproduction.
RECENT
EMPLOYMENT HISTORY
2008-
to present:
Freelancing
PR for BioEden, Unidad de Oftalmologia CMDLT, RESCARVEN, Perfilenblanco.com, asilovecamila,com, GANB Engineers, Entre Socios Magazine and
Maria Corina Machado Press Office. Spokesperson office Assistant for Henrique
Capriles (Venezuelan Presidency Candidate). Media Training, Crisis Management and Internal Communications
Workshop Instructor. Crises Management Specialist, trainer.
2007-2008:
Freelancing
in Santo Domingo where I have been involved in:
Junior
Achievement Voluntary Program for elementary School students in Business
Development.
UNAPEC
College master´s program academic and curriculum development.
UNAPEC
College Protocol and Special Events Organization course.
Strategic
Planning for Sibaris Delikatesses, media relations, promotions, branding.
De
Corazon a Corazon Foundation strategic planning for launching, fundraising,
media relations, project kick off.
2004-2007:
KRITERIUM.SA
COMUNICACIONES
Self
owned PR Firm from which strategic planning, messaging, internal
communications, events, crisis management, spokesperson workshops, lobby where
accomplished for Banco Canarias, Geely, Promotora Casarapa and Centro Médico de
Caracas.
Editor
in Chief of “Entre Socios” magazine, a communication tool for Caracas Country
Club.
09/1998 PROA, Comunicaciones Integradas,
C.A
to Caracas, Venezuela
2004 Public Relations
Director/Special Projects
Management of corporate launches (Levitra from Bayer, Regional
Light, Electrobus from EDC, VenClick.com, Top’s Restaurant); Crisis management
(Heinz, product contamination, Merck C.A. product recall, AES Corporation /
Electricidad de Caracas, AES CANTV takeovers, Ford / Firestone, product recall
& corporate acquisitions). Event organization, corporate image strategy and
communications management, Preparation and participation in press conferences
and press releases; lobbying, Corporate Citizenship program development, media
relations and community relations. Crises Management workshops for different
corporations’ executives.
11/1997 SUELOPETROL, S.A.
to Caracas, Venezuela
09/1998 Public Relations Manager
Development of corporate communication, advertisement
and public relations plans. Lobbying and public relations campaigns for the
German oil & gas company Preussag Energie GMBH in Maracaibo, Zulia.
01/1997 BANEX MERCADO DE CAPITALES,
S.A. (BBO SERVICIOS FINANCIEROS)
to Caracas, Venezuela
10/1997 Corporate Communications
Manager
Development and implementation of information,
corporate brochures, marketing, advertisement and public relations plans and
strategies. Organization of major events and Mutual Funds launchings.
01/1994 LOTUS DEVELOPMENT
CORPORATION
to Caracas, Venezuela
12/1996 Public relations Manager for Venezuela, Colombia
& the Caribbean
Major
events organization, corporate image strategy and communications management.
05/1988 RADIO CARACAS TELEVISION
to Caracas, Venezuela
01/1992 Public relations Manager
for Venezuela
Public Relations Manager for BuenaVista Productions
and General Producer for “El Club Disney”. Programming Direction Assistant,
Production Coordinator for the news show El Observador. Special Assignment to
Guyana, Interview with the President. Production Coordinator during the
Presidential Inauguration in 1989.
02/1984 VENEVISION
to Caracas, Venezuela
05/1985 Political Reporter, Assigned
to the National Congress
Television reporting, political news research and
reporting. Special diplomatic assignments.
EDUCATION
1980 Universidad
Católica Andrés Bello. Caracas, Venezuela
Bachelor’s
Degree in Journalism. Minor in Advertisement & Public Relations
1983 Loyola Marymount University, Los
Angeles, California
Master in Fine Arts.
Public Relations, Television Production and Screenwriting.
TRAINING
Leadership,
2007
Como
gerenciar empresas en Crisis, 2003
Ketchum
Strategic Planning Process, 2001
Global
Communications Crisis Management, 2001
Marketing
Mix (Benchmarking, Hard selling, Joint ventures) 1997
Corporate
Communications Management in Crisis Situations, 1996
Professional
Event Organization, 1996
LANGUAGES:
Fluent
English / Spanish - Basic French
PROFESSIONAL ASSOCIATIONS:
National
Journalism Association N° 3934
Radio
Broadcasting Permit N° 12.746.
Born: April
15, 1956 in Caracas, Venezuela
